Dear Tropicana...

by

Summer Wyatt-Buchan

DM the CEO

June 14, 2021

Dear Ramon Laguarta CEO of PepsiCola (and therefore Tropicana),

Tropicana advertises its juices as being all natural and pure but in reality, they are “heavily processed, colored, and flavored”. This false advertising is the reason behind why consumers have filed dozens of lawsuits against your company over the past 20 years. We recognise this and are calling you to make a change. We acknowledge that through PepsiCo’s Sustainable Farming Program, nearly 80 percent of Tropicanas “directly sourced crops”, including oranges, were sustainably sourced in 2019. PepsiCo is making an effort to adopt sustainable agricultural processes, such as cover crops, drip irrigation, and Integrated Pest Management. We are pleased to see that Tropicana, under PepsiCola, is making strides toward sustainability. It established a Sustainable Farming Program which requires supplier farms to meet select criteria aimed at lowering their environmental impact. 

Nevertheless, Tropicana’s orange juice production is unsustainable and the finished product is not particularly healthy, containing almost as much sugar as coca cola. Unlike sugar in oranges, sugar in orange juice has been linked to Type 2 diabetes and obesity. This is not good for the health of your customers and is particularly shocking when freshly squeezed oranges would be the perfect alternative. A major red flag. 

It has come to our attention that orange groves are both energy and water intensive systems and are where the majority of Tropicana’s negative environmental impact comes from. You ought to know that the conversion of natural habitat for the creation of these monocrop plantations results in loss of ecosystem function and biodiversity, as well as soil erosion. Additionally, the application of pesticides and fertilizers are harmful to the surrounding environment and communities. Fertilizers are a huge contributor to nitrous oxide emissions, a greenhouse gas 300 times more potent than carbon dioxide. Nitrous Oxide emissions were found to have contributed to 38,000 premature deaths worldwide in 2015 alone. This is awful. We hope that now you understand you will want to change. 

It is CRAZY that a life-cycle analysis by the Carbon Trust found that a 64 oz carton of Tropicana orange juice has a carbon footprint of 1.7 kilograms. This is too high. 

Your consumers must remember that as of right now, Tropicana is responsible for greenhouse gas emissions, plastic waste, habitat destruction, and human rights abuses. With all of that in mind, it is better to buy organic orange juice and it is best to make it yourself from organic oranges.

Ramon, you have the money and the means to take action. To become a leader in the climate fight. It is imperative that change happens quickly and efficiently. The environment is changing. And so are we. 

Take Care,
Generation Z.
xoxo

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