Cerave became one of my go to skincare product brands about a year ago. Their hydrating facial cleanser has been great to my skin, as it is gentle yet gets the job done cleaning my face. I hate to admit that I did not do much research into the brand before jumping right in. Unfortunately, it has come to my attention that Cerave has not stated any sort of commitment to sustainability, thanks to a review by Deanna Roldan. This is absolutely unacceptable.
Instead, Cerave focuses more on ingredients themselves. There are dedicated pages on their website for a wide variety of their ingredients which highlight the safety, how to use them, and interactions with other ingredients. Despite their emphasis on simplicity and quality ingredients, some of the ingredients in this product have toxicity and contamination concerns according to EWG, namely PEG-40 Stearate, Behentrimonium Methosulfate, Phenoxyethanol, and Polysorbate 20. It seems that Cerave is already lacking in transparency.
This company’s focus is supposedly on the health of the user. There is no apparent consideration for the health of the environment or the health of those who source the ingredients.
To improve this lack of environmental and social consciousness, Cerave’s website should add sourcing and sustainability information to their ingredient pages, as well as expand these pages to cover all of the ingredients used in their products. Transparency involves more that just information describing the characteristics of ingredients. It involves providing information about where each ingredient comes from, who works to prepare them (from the sourcing to the finished product), and under what conditions they work and how much they are paid.
Additionally, coming from a brand that produces and sells so many products in plastic containers, I expect more commitment to sustainability. Cerave could commit to using 100% recycled packaging, find alternatives to plastic, and develop their own recycling program to reduce the environmental impact of their products. In my opinion, the best option would be to develop a refill program in order to divert packaging from the landfill.
When it comes down to it, Cerave just needs to do better. There is no excuse for a lack of awareness of the importance of sustainability at this point. This kind of willful ignorance needs to stop now. Cerave, I expect better.