First I want to applaud AERA for their website as its easy to navigate and understand what exactly you are investing in while buying a pair of their shoes. There are not too many confusing links to outside sources or definitions. I really think they are on a mission to complete sustainable business operation and service. They are only half a planet away from complete sustainability from my judgement and its because in some instances when they talk about their manufacturing or their material they quote somebody who they title as their manufacturer to condemn certain practices or materials to be the best there are. What does that really mean to me? What does that mean to any consumer, we don’t know who this person is and what is his standard to make certain judgment calls.
All AERA shoes are 100% vegan. In the production of their shoes they use a lot of ‘Polys’ in other
words a lot of plastic. Which they understand is a threat to the environment so they offset their plastics by 110%. The soles of their shoes are made from a material called Thunit which has been the main substitute for leather from 1950s (hmmm could it be outdated?). When describing Thunit to their customer they quote their manufacturer that claims “it’s the best”. What does that really mean to me tho? When researching Thunit there is not much on its production other than that its a rubber derivative. The dyes that they use are made from corn and have no effect on the environment or the price of corn for others. Love that they were thinking about others in the industry they were taking from. Their box is made from partially recycled material and partially paper made from sustainable grown timber certified by Forest Stewardship Council. The tissue paper is 100% post consumer recycled and the dust bag is made 100% from organic cotton.
The entirety of Aera shoe selection is produced in two smaller family owned factories in Veneto,
Italy. All materials are promised to be sourced out of Italy to minimise transportation impacts of the materials on the environment.
They promise that all of their employers earn a living wage while working in healthy conditions. To
support their claim they provide a B-Corp certification that is given to “a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose”. They go a step further to say that with time they have a profit-sharing scheme in mind to allow everyone to reap the successes of their company together. I would love to hear more about that, when future becomes now.