Aurora World appears to be a fairly responsible and ethically minded company, putting forth a concerted effort to create smiles and protect the environment. Their interest in sustainability reads as genuine given significant efforts to locate sustainably sourced and recycled materials and create an entirely new production process for all of their animals– especially the 100% recycled Eco Nation Collection. In addition to changes in stuffed animal production, Aurora has made shifts at the corporate level, such as cutting paper usage by over 30% through a switch to a digital filing process. On their website and in interviews, they also repeatedly emphasize the fact that they own all of their manufacturing facilities and factories, and employ extensive in-house research and development teams, allowing them to control the entire design and production process from start to finish. As a result, they pride themselves on the unique quality of their products, highlighting the fact that every stuffed animal is hand stitched and sewn. This is undeniably a good thing, as it signals that Aurora is not owned by a larger corporation and does not excessively mass produce their products. However, if they are going to boast about how much control they have over their processes and practices, I think they could be doing a bit more. At the very least, they should have a page with a timeline outlining the changes that they are committed to making in the near and distant future. In this regard, I was frustrated that I could not find any information on working conditions at the Aurora design and development center in Seoul, and manufacturing facilities in Indonesia and China. The ethics and sustainability of a company are often most visible in the way they treat their workers, so the lack of transparency on this front raises questions about labor conditions. Further, any US company with a manufacturing base on the other side of the world must ship their products across significant distances, leading to excess carbon emissions. I found no mention of this detail anywhere, but I certainly hope that this is something they have considered and are looking into improving. While I think there are many positives in regard to Aurora World’s efforts and commitments towards sustainability thus far, there are evidently some glaring gaps in transparency and practice that require immediate attention. Overall, I would generally recommend Aurora stuffed animals, especially in comparison to other popular companies, but it is clear that they still have some work to do.