Aussie’s 3 Minute Miracle Moist is a deep conditioner that I have been using for almost a year after I got my hair curled. It is mine go-to hair conditioner as it’s nourishing and hydrating for dry hair, but also easier to apply and more affordable than hair masks. This product has three sizes: 1.7oz, 8oz and 16oz with prices ranging from $0.99 to $5.99.
One thing I really like about Aussie is that they use engaging and concise language on their websites explaining their sustainability approaches. I enjoy reading those websites as they are phrased in a friendly and transparent way so that customers who don’t know much about sustainability can easily understand. But I would love to see how Aussie would improve and create sustainable products with affordable prices.
Pros: 25% recycled plastics, production with green electricity from renewables
Cons: little information regarding working conditions or human rights
The bottle of the 3 Minute Miracle Moist is made of 25% recycled plastics and I like that Aussie puts a short page on their website summarizing how to recycle shampoo/conditioner bottles to help customers get to know some simple recycling steps.
Aussie was criticized by Natural Skincare Authority (and later quoted by Livestrong, a US nonprofit that provides support for people affected by cancer) that their products might contain untested/toxic chemicals that could induce cancer. However, the criticism review done by Natural Skincare Authority is archived and little information about Natural Skincare Authority (whether it is a nonprofit, a research lab, or etc.) could be found on any website. In terms of this controversy, I would trust Aussie a little more as there’s at least a section on their website describing that their ingredients are responsibly sourced, and that their products don’t use palm oil and are paraben (carcinogenic preservatives) free. Yet it is worth notice that there’s no mentioning whether the ingredients are natural or organic certified.
Ingredients: Water/Eau, Stearyl Alcohol, Cyclopentasiloxane, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Dimethicone, Fragrance/Parfum, Benzyl Alcohol, Glutamic Acid, EDTA, Aloe Barbadensis Leaf Extract, Ecklonia Radiata Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Methylchloroisothiazolinone, Methylisothiazolinone
Aussie’s production processes look great: they use 100% green electricity that are created from renewable sources; they have increased their water efficiency by 35%; zero manufacturing waste is sent to landfill. Yet I would like to learn more about their progress timeline. For example, when did they move to green electricity, since when have they increased their water efficiency by 35%, when did they achieve zero landfill from manufacturing waste, or how would they want to continue to improve. Having more information such as these would add more transparency to Aussie’s sustainability commitment.
Aussie is a PETA (People for the Ethical Treatment of Animals) certified cruelty-free brand. I like that there is a tab on Aussie’s website (Is Aussie Cruelty free?) briefly explaining that Aussies are against animal testing and what PETA means, so that customers don’t have to look up those information by themselves. One thing that I am concerned with, which might have little to do with Aussie the brand itself, is the PETA certification. It has been pointed out PETA is killing instead of protecting animals and thus the credibility of the PETA certification might be at stake.
I was disappointed to see that little information regarding working conditions, human rights, or etc could be found on Aussie’s website and Aussie doesn’t seem to have its own corporate sustainability report. Since Aussie is an international cosmetic brand owned by P&G (Procter & Gamble), I looked into P&G’s corporate citizenship report instead. This report states that P&G respects gender equality, values human rights, fosters open communication and supports employees in reporting potential violations, and etc. However there’s mentioning of brands like Pantene and Ariel, but nothing of Aussie, so I remain skeptical of how much of those commitments could be directly translated to Aussie.