Rihanna’s beauty brand is unique compared to many other celebrity owned beauty brands. For starters, her cosmetic line was created with the intention of serving those who are often marginalized by the beauty industry. She also has made products that are refillable and recyclable. This stands out compared to brands such as Kim Kardashians or Kat Von D who don’t have a sustainability tab or recycling information of any kind. Although it is a bit frustrating that none of the Fenty products have specific instructions nor guidance on how it should be properly recycled. It does at least come with directions on how to suitably remove each part for it to be properly sorted out. Overall, I would recommend this product for someone who is looking for more environmentally conscious facial products because the product does a better job than most on the market. Even though it isn’t explicit about the product’s production nor location, I believe over time the brand will become more transparent as it continues to grows.
The Fenty’s Skin Starters kit comes with 3 different products that each serve a unique purpose to either cleanse, tone, and hydrate. The complete list of products is on the website. Some of the spotlighted ingredients for the cleanser are Barbados Cherry and Ginkgo Biloba. The toner, also referred to as Fat Water, primary marketed ingredients are the Australian lemon myrtle and Japanese Raisin tree. Meanwhile, the hydrating cream, also known as “Hydra Vizor,” marketing points are Kalahari melon and Niacinamide. Many of the ingredients used are paraben, sulfate, and even cruelty-free, but are not all completely natural. Notably, all the dyes used are derived from polymers which are at least deemed to be safe. None of the ingredients have their origins and production practices listed on the website.
Fenty’s Skin Starters follows a similar trend that many emerging brands are gravitating towards which includes being vegan, free of oxybenzone and octinoxate, cruelty, and gluten-free. The cleanser’s packaging is made with 40% post-consumer recycled material and can be recycled after its use. The fat water is composed of a recyclable cap and bottom. Also, the Hydra Vizor is recyclable except for the cap and pump. Unfortunately, I was not able to find any clear information on how or where exactly to recycle these items. Nor was any clear information given on the manufacturing location or production type was given. Various websites claim it is manufactured in the United States and Europe, but I could not find any specific information about the manufacturing plants.
Fenty is the first black-owned brand to be released by the french luxury brand Moët Hennessy Louis Vuitton (LVMH). The company is named after Rihanna’s last name which she trademarked for use on a variety of beauty and fashion products. She started the brand after years in the industry exposed her to the limited selection of options women of color have. Her brand has received lots of praise for the level of inclusivity it has for skin tone foundations and type it has compared to traditional brands. Having been so successful in the cosmetic world, she decided to pursue the skincare industry. Hence the birth of these products. Her beauty line is not only revolutionizing the beauty industry, but is used to fund charities like Rihanna’s Clara Lionel Foundation. The Clara Lionel Foundation works to fund special projects and education of the Carribean and African population. Looking through the website, one can look at the different projects she has funded throughout the years, such as an oncology center in Barbados and secondary education scholarships in Malawi. Rihanna’s public track record demonstrates her commitment to the betterment of the human experience.