Fujifilm is doing their best to make their products as eco friendly as possible and doing their part to ensure that they offer adequate recycling for their products. The aspect of concern is the film strips and the actual photo processing side. With it not being recyclable and the side chemicals required in the actual photo production is what brings the overall rating of the Fujifilm QuickSnap down.
Quicksnaps are predominantly made of plastic and are a one time use product. Even though plastic is always said to be recyclable, less than 10% is actually recycled globally with the remainder of plastics ending up in landfill and ultimately in the oceans. To try combat this issue of plastic going to landfill, Fujifilm have a dedicated recycling program in which customers can return their used Quicksnap cameras and they reuse or recycle 99% of the returned cameras. The film used is made of a plastic strip that is coated with silver halide crystals which react when exposed to light and produce the image, as well as nitric acid and gelatin.
When talking about disposable cameras and how it’s made, it is best to focus on the film aspect. We know that camera is made predominantly made of plastic and that the film itself is a strip of plastic with silver halide crystals. When the film is processed post capture it has to be treated with many different chemicals in order to retrieve the image captured. Most of these chemicals get washed off with water and most of the time end up in our water systems. One of the chemicals used in the process include hydroquinone, which has a harmful effect on aquatic organisms and is also a carcinogen and humans could be exposed to it through diet and the environment.
Fujifilm is one of the world’s leading photography companies and was established in 1934 in Japan. The company produces a multitude of products ranging from digital cameras to binoculars. Fujifilm is very open about their sustainability efforts and have a dedicated page on their site about it and make it very easy to access their sustainability report. Their openness about their sustainability efforts as well as their process of creating the report such as getting opinions from third parties, increases their credibility and allows us as consumers to know that they are taken sustainability seriously. Throughout the year, Fujifilm continuously receives feedback on their CSR plan to ensure that it is up to date and accurate. Something that stands out in their CSR report is the address of the pandemic and how it has pushed them to start working towards meeting their Sustainable Value Plan 2030 in which they decided to increase their CO2 reduction from 30% to 45% in comparison to their 2013 CO2 emissions level.