Herbal Essence is on the right track by providing transparency on their ingredients list. However, there is a severe lack of effort and transparency by the company in terms of the achieving sustainability. Herbal Essence can actively employ recyclable packaging, ethical sources for their ingredients, achieve sustainability goals to have a positive impact on the environment. More effort is needed by the company with a such a huge global presence. I would be glad to see Herbal Essence as a Sustainable company making real impacts. However, it is not there yet, and accountability and transparency are required. I believe Herbal Essence must make more strong efforts to be considered as a Sustainable company.
The key botanical ingredients in Herbal essence bio-renew shampoo are authenticated and verified by the botanists at Royal Botanic Gardens, Kew. The shampoo is also verified by the EWG placing it high in the rating scale. The shampoo is sulfate-free, silicone-free, paraben-free, mineral oil-free and dye-free and is made of at least 87% natural-origin ingredients. The details of all the ingredients can be found on the website with information on the use of each of the ingredient. Although most ingredients do not seem toxic, a lot of fragrances are used. Some of the fragrances have been rated as moderate toxic by EWG but there are also naturally derived fragrances being used. The transparency in the ingredients used by Herbal essence is appreciable. There is clear information for each of the ingredient including the source of the fragrances. They are certified by PETA as cruelty free and is not tested on animals.
This is a less toxic and a good shampoo to use in terms of the ingredients. But an active effort to switch to complete nontoxic ingredients could be done by Herbal Essence.
The product is made with ingredients sourced locally and globally. One of the claims of Herbal essence is that they use certified renewable electricity credits from the windmills, and they have reduced energy and gas emissions by 9% and 15% in their manufacturing sites worldwide. However, there is no other supporting data on this, and the information is not clear. There should be more efforts by the company to provide concrete information or supporting data on this. The Iowa City Beauty Care facility is certified Zero Manufacturing Waste to Landfill but there is no further information on how this is being done. They are making efforts to reduce water reduction; however, the company does acknowledge that they have a long way to go. They are working towards making their 25% of their packaging recyclable; however, 25% is still significantly less. No information about how they would treat the non-recyclable 75% of product packaging has not been provided.
There is no information on the sources of their ingredients. There is no mention on if the ingredients are sourced from ethical and sustainable sources. Since Herbal essence is a large company, efforts by them could have huge positive impact. For a higher rating, transparency and more information need to be provided by the company.
Herbal Essence is a part of the Procter & Gamble company. Procter & Gamble has set ambitious goals and claims to have taken several measures to increase recycling, reducing water usage and GHG emissions and so on. However, to achieve sustainability across their products, more efforts are required, and no concrete information or data is available to support it. I am not convinced about the information provided. Similarly, with Herbal Essence, there is no information on where the products are manufactured and the locations of their factories. The lack of transparency is concerning for a large brand like Herbal Essence. For higher rating, transparency and concrete information should be provided by the company.