As a striving conscientious consumer, I look for three things in most products from companies that claim sustainable practices: transparency in worker policies and resource management, uncompromising ethical values that supersede green-washing, and equitable human and environmental compensation. Despite a slight deficiency in transparency towards worker conditions and selection, The Human Beauty Movement fulfills all other expectations and criteria as a truly, wholly sustainable company. Plastered throughout their website are unhackneyed mottos that affirm and re-affirm Humanist Beauty's unbridled efforts at inclusivity and sustainability, both visually and verbally. Their user-friendly, accessibility-friendly site is coupled with models that don't appear tokenized for their diversity, but are a genuine representation of the company's values and product successes. The website's accessibility features are unlike anything I've seen before, appealing to and aiding an often marginalized community of disabled individuals.
Humanist Beauty’s Hemp Oil and Adaptogens Face Oil encourages all conscientious, eco-friendly consumers to put their money where their mouth is - making a serious, considerably hefty investment in a product and company that refuses to compromise on its values. Through its wholesome dedication to humans and the environment, this rising luxury brand is making considerable leaps in sustainable development and conscious capitalism. Through their tediously informed policy decisions and superbly researched product development, Jennifer Norman and her company have proven that environmental protection does not have to be conceded for the sake of profit or reputation. Whether or not sustainability remains trendy and hipster, I am confident that The Human Beauty Movement will persist in its values to the environment and to human health.
The ingredients list in The Human Beauty Movement’s Hemp Oil and Adaptogens Face Oil, though extensive, is surprisingly coherent and recognizable. Instead of being presented with an extensive list of chemicals with unpronounceable names, this list consists of the scientific and common names of flower extracts, seed oils, fruit and root extracts, herbal essences, and vitamins. Included in the details of every product is a list of Assurances, detailing information on the product certification and sustainability factors:
The transparency is exceedingly prevalent, with the website’s use of hyperlinks that link each ingredient to its place in an extensive ingredient glossary. This glossary informs consumers of the ingredient’s ICNI (International Nomenclature of Cosmetic Ingredients) name, common name, trademark name, purpose, description, skin benefits, EWG Rating, and which of their products employ the ingredient in their formulas. Atop the glossary is an unparalleled promise and guarantee of quality, proclaiming that not only some but all of Humanist Beauty’s products are “clean, vegan, naturally derived, ethically sourced, and super effective.”
Under each Hemp Oil product, the website includes a simple, un-technical breakdown of its CBD certifications and assurances. They don’t stop there, a link towards the bottom directs customers to a page including all the CBD test results and Certificates of Analysis that they retrieve from the farms they source from. These COAs reveal the test results run by independent third-part labs to meet their comprehensive and “rigorous standards for cannabinoid potency and terpene expression as well as the absence of residual solvents, pesticides, heavy metals, mycotoxins and pesticides.” According to the Brand Application sent to Voiz, this face oil is not only triple-tested for CBDs, but has also been Microbial tested, PET challenge tested, Stability tested, Compatibility tested, HRIPT tested. The culmination of these tests ensure the product’s compatibility with all skin types, cruelty-free measures, and long-term application.
Above all, the transparency of the company and its founder, Jennifer Norman, made me as a potential customer feel comfortable and familiar with the product. There was no prevalent green-washing of this company’s sustainable practices, with an ethos that prioritize the health of the Earth and the health of the humans they serve.
Precise, meticulous attention has been given to the product packaging and waste minimization. Plastic is hardly present in the product, only used in the plastic tamper-proof water seal for full size and half size packaging, but Norman assures that she is seeking a see-through paper option as an alternative. The bottles, sourced from a vetted Chinese manufacturer, are made of green-tinted glass, aluminum collars, rubber bulb droppers with glass dispensers, all of which are widely recyclable. The cartons, sourced from local Southern Californian woman-owned packaging company, are made of 100% paperboard printed with soy ink. The company has opted for round tube cartons in padded envelopes for transit shipping, as opposed to packaging with excessing plastic and paper stuffing. Upon receiving their product, new customers receive a welcome postcard on 100% PCW recycled paper, with few additional wasteful materials. The production of CBD appears to be locally sourced within the US as opposed to imported internationally, so it is clear a strict adherence to laws and regulations can be properly vetted and ensured. The Human Beauty Movement offsets 100% of its carbon emissions through contributions to carbonfund.org, a foundation that offers three types of carbon offset projects. Moreover, I was awed by their dedication to waste minimization, exemplified in their refusal to discard some of their half-ounce bottles due to a typo and thus “doing our part to help save the earth, not our egos.”
Personally, I would like to see more information provided on The Human Beauty Movement’s dedication to worker equity. While Norman made it clear that the China-based company was heavily vetted, it would be helpful to understand what criteria were employed to establish such a judgement. I’m confident that if such information was requested and it did not infringe upon company policy or contracts with outsourcers, such criteria would be provided transparently to consumers.
The Human Beauty Movement is a Certified B corporation that “meets the highest standards of social and environmental impact.” Though little information is provided on worker conditions, this certification assures the highest level of transparency and promise in the company’s guarantees of worker equity and fair trade agreements.
Having previously read on the dangers associated with the production of cannabis, I was curious as to what risks are associated with the production and processing of hemp for its Cannabidiol (CBD oil). Some research claims the risk of production is not concerned with the toxicity of the plant itself, but with the vulnerability of hemp crops to pesticide contamination and sensitivity to excessive rainfall and hurricanes, meaning farmers who produce hemp are at a high risk of losing their investment due to under-production.
To be completely honest, unfamiliarity with CBDs made me curious of any potentially psychotic effects of industrial hemp, questioning whether users of this face oil would get “high” if administered topically or orally. Further research assured me that industrial hemp which is produced from the buds or flowers of the plant contains less then 0.3% of delta-9-tetrahydrocannabinol (THC), the primary active component that causes psychoactive effects. This comes in contrast to marijuana, which is much more potent due to a severely higher percentage THC. Interestingly, hemp plants, known by their scientific name Cannabis sativa, have low severity poison characteristics during production and are only poisonous if consumed in large quantities (hence their narcotic characteristics), but the landscape production does appear to be a problem for dogs, cats, and horses.
For obvious reasons, the production of hemp is controversial due to the lack of public knowledge on the impotence of CBD oils when properly administered, manufactured, and with the proper oversight. Humanist Beauty’s founder, Jennifer, assures that their hand-selected CBD supply partners work in strict adherence to state and federal law as administered by the State Department of Agriculture, and apply strict organic practices. I’m surprised that The Human Beauty Movement has committed themselves to producing an ingredient difficult to manufacture and market, but their dedication to this ingredient list is a testament to their belief in the full health and environmental benefits of this product.