Herban Wisdom Facial Oil

overall Rating:



Natalie-Rose Wilcox

Herban Wisdom Facial Oil is the only product released by Humanist Beauty and contains 100% naturally derived, cruelty-free, vegan, gluten-free, dye-free, paraben-free, semi-organic ingredients, no artificial fragrance, and recyclable packaging. Yes, you read that correctly. The Herban Wisdom Facial Oil brings a lot to the table, and you should expect a lot from this product, especially because of its price point! The oil serum has anti-aging, moisturizing, anti-inflammatory, anti-bacterial, and pain relieving properties that can help repair and nourish the skin and calm and soothe the mind, body, and soul as an aromatic. I’m a little hesitant when reading company claims about the holistic effects of their products, but this time, it might actually be true (more on this later). All ingredients work to their full potential, except for the actual whole-hemp, which would benefit from an entourage effect with cannabinoids if there was a presence of terpenes in the final product. Inclusion, diversity, and environmental wellness are three pillars of the company, which is commendable and should be highly valued by all consumers. You will get a good quality product and you’ll be happy about the values of the company you’re supporting. As time goes on, I would like to see Humanist Beauty do a little more to adjust the process by which they test their supplies and provide more information about their cannabis suppliers.

what it's made of:


Summary: Overall, the ingredients in the Herban Wisdom Facial Oil are good for you and good for the environment. The Full-Spectrum Whole Hemp that is used in the facial oil allows you to reap all of the benefits that cannabinoids offer, but could also benefit from an entourage effect if there were terpenes present. I was surprised by the company’s transparency with ingredients and supply testing, and found myself more willing to trust the company’s claims with this additional information provided.

Detailed Explanation: The key ingredients in the Herban Wisdom Facial Oil include Full-Spectrum Whole Hemp and Adaptogens. Adaptogens are a group of herbs that help the human body’s ability to deal with stress and are proven to be neuroprotective, anti-fatigue, and antidepressant. In the case of the Herban Wisdom Facial Oil, there are about 26 different adaptogens present in the ingredients, including jojoba oil, rosehip oil, and camellia flower oil.

Full-spectrum cannabis extracts differ from CBD isolate because they contain a full range of cannabinoids and terpenes whereas CBD isolate is manufactured in a way that extracts all other compounds and substances other than CBD. Full-spectrum cannabis extracts also contain low levels of the cannabinoid THC whereas CBD isolate only contains the CBD cannabinoid and no terpenes, THC cannabinoids, or other components of the plant, which allows for a more powerful dose of CBD. Although CBD isolate does provide similar benefits as full-spectrum cannabis, full-spectrum CBD products offer more pronounced benefits because of the additional cannabinoids and terpenes that are present. Terpenes provide anti-inflammatory properties and cannabinoids contain anti-inflammatory, anti-bacterial, and pain relieving properties. When both terpenes and cannabinoids are present, there is an entourage effect and synergistic relationship that increases the healing properties of each substance in the product. According to the available CBD tests on the Humanist Beauty website, the Herban Wisdom Facial Oil contains 99.43% CBD and 99.75% cannabinoids; however, the total amount of terpenes was not tested for in two of the three lab tests and yielded 0% in one of the three lab tests. This means that the facial oil likely provides anti-inflammatory, anti-bacterial, and pain relieving properties, but may not have an entourage effect due to the lack of evidence of terpenes within the product.

how it's made:


Summary: The product is tested 3x to meet the company’s standards, which may put you at ease if you have any doubts about the quality of the product at such a high price point. You are not getting scammed! However, these tests reveal two things that are not ideal. First, there is a lack of terpenes within the whole-hemp (terpenes = BONUS properties when paired with cannabinoids). Second, the three different tests aren’t exactly the same and that may lead to inaccurate conclusions. Additionally, a little less than half of the adaptogens used are organic, which is always a plus, and the packaging is eco-friendly!

Detailed Explanation: According to the Humanist Beauty Website, the quality and purity of the cannabinoids used in the facial oil products are rigorously tested — third-party triple-tested to be exact — to maintain accuracy of the company’s claims. There should be 83 mg of CBD and less than 0.3% of THC (aka non-psychoactive) per bottle. The Humanist Beauty Website also makes the Certificates of Analysis (COA) available for customers to view on their website, providing transparency in their certification process. The process of triple-testing every batch of cannabinoids is as follows:

  1. The cannabinoid supplier tests their materials and provides a Certificate of Analysis from an independent third-party lab for every batch before purchase. This Certificate of Analysis must meet the company’s standards for cannabinoid potency and terpene expression along with absence of residual solvents, pesticides, heavy metals, mycotoxins, and pesticides.
  2. The received cannabinoid supply is sent for confirmatory testing at a separate third-party lab. The material is approved for production only if the supply meets the same standards for cannabinoid potency, terpene expression, absence of residual solvents, pesticides, heavy metals, mycotoxins, and pesticides, which is verified through another COA.
  3. Lastly, after a formula is batched, a random sample is sent to another independent lab to confirm the CBD and THC content. Once that final COA is received meeting or exceeding the CBD fill weight content criteria, the final formula is approved for packaging.

While the three COAs I viewed contained detailed information on cannabinoid potency, residual solvents, pesticides, heavy metals, and mycotoxins, with all of the results being awesome, two out of three of the COAs did not contain information about the terpene expression and one out of three of the COAs tested for 0% terpene expression. I believe that it would be beneficial for all three labs to test for terpene expression in the future so that there is precision and consistency in the lab results for each batch.

The Humanist Beauty website also claims that many of the ingredients used are cultivated from organic farming practices. This is true! According to the ingredients list, there are about 26 different adaptogens used in the facial oil and about 12 of them are organic. This means that around 46% of the ingredients in the facial oil are organic.

Lastly, the majority of packaging used is earth-friendly and made of glass, aluminum, paperboard, and limited amounts of recyclable rubber and plastic. The company strives to minimize plastic use and is seeking to further reduce their plastic use as the company grows.

who makes it:


Summary: I commend Humanist Beauty for having a diverse array of models, values, and goals. I deeply admire the founder’s mission of pushing for equity, self love, and inner wellness within the beauty company and believe that the Humanist Beauty Movement is the first step towards achieving those goals. However, I’m always hesitant of companies that claim to have consumer’s interests at the forefront, and so I believe more credit can only be given as time passes. Humanist Beauty has all of the qualifications they need to become a reputable company soon, and I can’t wait to see what else they do.

Detailed Explanation: The Humanist Beauty company is fairly new and is a certified B Corporation, Leaping Bunny Certified (vegan and cruelty free), accredited business, Carbonfund.org partner, and the recent recipient of a 2020 Natural Products Expo Spark Change NEXTY Award for best new personal care product.

As a B Corporation, the Humanist Beauty company received an 85.8 score based on its day-to-day operations involving the company’s workers, community, and environment. Their score can be compared to a 50.9, which is the median score for businesses, and 80, which is the minimum score to receive a B Corporation certification. The Humanist Beauty company received additional points in its governance score, for having a focused mission, in its community score, for committing to donate 3% of gross revenues to 501(c)(3) nonprofit organizations designed to serve disadvantaged humans, and in its environmental score, for having a toxin reduction/remediation plan, which can be seen in the types of ingredients used in their facial oil, the solar energy used in the executive office, and the carbon-neutral operation that includes offsetting their greenhouse gas emissions through donations to carbonfund.org for reforestation initiatives.

The Humanist Beauty Company also has a website called The Human Beauty Movement, which details the goals of the company and elaborates on diversity and inclusion in the beauty industry and world. The founder is a well-established woman who has spent over 20 years in the beauty industry and wants to have a brand that is wholly invested in making people feel better from the inside out.