When writing this review, I often mentioned that when Human Kind claimed something, there was no evidence to support the claim. I feel like Human Kind is just saying anything to make themselves look better than they are. If they say they are vegan, they think that is enough to legitimize themselves as sustainable. Being sustainable requires more than just being vegan and Human Kind has not made any attempts to reach that goal. On the positives, Human Kind seems to have been created for the right reasons. Their story mentions the founder wanted to create natural and simple products. They have to improve some aspects of the brand in order to reach that goal but I believe they have the means and intentions to do so. Human Kind needs to work on transparency and getting legitimate certifications to support their claims.
Human Kind says they have ethically sourced ingredients but they have no evidence to support this. In their body souffle, only two ingredients (prunus armeniaca (apricot) kernel oil and butyrospermum parkii (shea) butter) are listed on their website as natural. The Environmental Working Group lists the body souffle as a 4 on their scale of 1-10 which is a little better than average. The Environmental Working Group rates products based on hazard rating and data availability. A few ingredient concerns they consider include cancer, ecotoxicity, and irritation. Based on Human Kind’s marketing, I would have expected them to have a much better score. The most problematic ingredient listed according to the EWG is fragrance. I would have liked Human Kind to be more specific about what their fragrance is because of how vague it is as an ingredient. Another problematic ingredient is phenoxyethanol which has the potential to cause serious allergic reactions. Something I noticed on their website is they say their products are chemical free which is impossible since everything is made of chemicals. Chemicals are not inherently bad but the chemicals they use do matter. Claiming to be chemical free tells me they want to appeal to consumers by being viewed as natural.
Human Kind shares that their products are vegan, cruelty free, and naturally derived despite having no certifications to support their claims. Human Kind attempts to distract consumers from this by including emblems on their website to make it seem like they do have certifications. This is disappointing and shows to me that Human Kind has not put effort into earning any kind of certification. The least they could do is get certified by Peta which is very easy to get. The effort they put into making fake emblems could have been used to actually get certified to support their claims and improve their products. Human Kind only lists working with professionals and scientists as their credibility. Working with experts should be done to improve their brand, not to prove their credibility.
Human Kind adds that their products are cruelty free and they do not test on animals...until you read the fine print. On their actual website they say they don’t “conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it”. Human Kind sometimes tests on animals which means that they are not actually cruelty free. They can’t excuse the few times they are “required” to test on animals to maintain their cruelty free claim. If they actually want to be cruelty free, then Human Kind should stay away from the situations where they are required to test on animals.
Human Kind tries to market themselves as a hippie brand. Their bottle reminds me of psychedelic art and they have a woman doing a yoga pose on their website. It seems to me that Human Kind is trying to be something they are not. They do not have any certifications or information that supports their claims. I could excuse these faults by saying they are a relatively new company, but I think 10 years is enough to validate themselves. Their saying on the bottle is “skincare with a conscience” but I do not think that is true. Human Kind needs to be more transparent and as a vegan brand, they should mention sustainability at least once. Sustainability is never mentioned on their website which is ridiculous for a vegan brand. Human Kind wants to be natural and in return, they should care for the planet they are exploiting for their products. Human Kind also needs to share their manufacturing process and labor rights. The only mention of manufacturing is on the bottle saying the product was made in Belgium. Being vegan encapsulates more than just omitting animals products; caring for humans should also be considered. Human Kind has the potential to be sustainable but they need to do better.