Jif peanut butter has a long way to go in order to convince me that they really care about giving their consumers a sustainable product. It’s one thing to make a bunch of goals to be more sustainable, but it’s another thing to actually act sustainably. Actions are what matters most, and Jif’s actions are not making me want to buy their peanut butter.
Roasted Peanuts And Sugar, Contains 2% Or Less Of: Molasses, Fully Hydrogenated Vegetable Oils (Rapeseed And Soybean), Mono And Diglycerides, Salt.
Peanut butter is one of those food products that can be made so simple - all you need is ground up peanuts! Jif includes some other ingredients that aren’t necessary (in my opinion), but I guess their intention is to better their product by making it not separate and make it creamy.
Although it is never mentioned where any of the ingredients are sourced from, peanuts are the main ingredient and they are actually a naturally sustainable crop. Jif lacks transparency about where everything is sourced from, so it’s unclear if the ingredients are sourced locally or sourced from some place further away.
The process of how this peanut butter is made isn’t available. The most that is provided is that their peanut butter is manufactured in facilities in North America.
The container that the peanut butter comes in is all plastic, which can be recycled if cleaned well, but this also depends on if it is recycled at a center that can correctly recycle it.
Jif has been a part of the J.M. Smucker company since 2002 and has been making peanut butter since 1958. In 1996, Jif partnered with the Peanut Institute, “a non-profit organization that supports nutrition research, educates the public and promotes healthy lifestyles”. Jif has also been partnered with the Boys & Girls Club of America since 2003. These are some good partners to have and puts a good face on the brand while also doing some good.
In 2009, the J.M. Smucker Company implemented a sustainable strategy which has four main focuses: preserving our culture, ensuring our long-term economic viability, limiting our environmental impact, and being socially responsible. These goals were stated to be met by the year 2020, but I couldn’t find anywhere to see if they actually met these goals. Since there hasn’t really been any progress or attempts to meet these goals, this could be a major case of greenwashing. Still, I think it’s better to make these goals and be able to receive the backlash from not meeting them than not making any goals at all.