A notable mention is that they have begun a “direct to community” program where a portion of their advertising budget is used to amplify Black-owned businesses. I love their initiative regarding ocean waste, but they focus a lot on that without further insight on other aspects of their products. They are simply not transparent enough on their production and ethics leading me to not completely trust this brand. However, I think what their product ingredients are along with its packaging is amazing.
innovative packaging, great values, cruelty free
lack of transparency, no mention of employee treatment and gender and racial equity
Kinship prides themselves on being clean, cruelty-free, and vegan. They provide a “No-No List” where they state that 1,300+ ingredients banned by the EU Cosmetic Regulations are excluded from their products such as benzoyl peroxide and parabens. Their products are also reef safe which they make clear on their philosophy page : https://lovekinship.com/pages/philosophy .
Ingredient List: Water (Aqua), Kaolin, Bentonite, Glycerin, Aloe Barbadensis Leaf Juice*, Jojoba Esters, Lactic Acid, Moringa Oleifera Seed Oil*, Lactobacillus Ferment, Hydrolyzed Pea Protein, Allantoin, Xanthan Gum, Octyldodecanol, Sorbitan Oleate, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Menthol, Mentha Piperita (Peppermint) Oil, May Contain +/- Iron Oxides (CI 77492), Chromium Oxide Greens (CI 77288)
The jar and lid are both made of 50% Ocean Waste Plastic (OWP) and 50% post-consumer recycled plastic (PCR). This packaging is also recyclable after the product is used up. The company themselves actually collects this ocean waste plastic off the coast of Indonesia and they are striving to use 100% OCP for their products. Kinship takes into account their shipping materials as well since they are all recyclable or reusable and are FSC-certified meaning that the wood used in the product is Forest Stewardship Council approved. The paper is also post-consumer recycled.
There are not many details available on the website to find information on the production of the product. However, the details of how they produce their packaging from the ocean waste plastic is given. After it is collected from the ocean, the plastic is then separated by type and color when it is rinsed, melted and processed into pellets that become the jars and tubes of the products.
The formulas are developed by skin scientists, but no information on the production. They do note that fishermen and volunteers collect the ocean waste plastic, but there are no specifics. They seem to focus primarily on their ocean waste initiative which is great, but they fail to have transparency on many aspects of the entire process. There is no information regarding exactly who or where these products are being made, how these employees are treated (living wages, healthcare, etc.), and gender or racial equity.