Lavazza La Reserva de ¡Tierra! Selection 100% Arabica

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Stella Shi
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I’ve long been a fan of Lavazza ever since getting my first cup from Eataly. The taste of delicately roasted coffee beans with floral and nutty notes has converted me into a loyal customer. Not only for its high-quality and 100% Arabica selection, but Lavazza has also been highly praised in the industry for its attention to the environment and local communities by investing in various social projects in regions where they ethically source the beans. Lavazza is committed to sustainably grow, carefully select, and specially roast the coffee beans in order to deliver customers with premium coffee. Its effort in reinforcing sustainable practices through every step of the supply chain also ranked Lavazza among the 10 most highly regarded companies in the world on the Reputation Institute’s Corporate Responsibility Report.

what it's made of:


The special blend is entirely composed of Arabica coffee beans sustainably grown in Central and South America and processed in Settimo Torinese, Italy. All coffee beans are sourced directly from growers and local coffee traders who are Rainforest Alliance Certified and upheld by the high standard of Lavazza coffee experts. Not only are the quality of the beans guaranteed, Lavazza further dedicated itself in serving and improving local communities by providing technical trainings and adopting new agricultural methods to increase coffee quality and production while maintaining the well-being of local farmers. Promoted by the Lavazza Foundation, various projects calling for social responsibility have taken place in these coffee-grown communities, such as adapting farmers to climate change in Brazil and converting coca to coffee farms in Columbia. Lavazza believes that it is essential to have a high-quality coffee supply by protecting environmental and economic welfare of the local communities. Moreover, in 2020, Lavazza adopted a new packaging for certain products and is aiming to have all packages recyclable or compostable by 2025. One of its newest innovation is Eco Cups, which can be recycled up to seven times and easily composed. However, even though Lavazza has claimed the origin and green practices it adopts in its coffee source, the certification program is still questionable. While farmers still need to adhere to a set of guidelines to be certified by the Rainforest Alliance, the organization offers no minimum prices on coffee to protect the growers and is economically a cheaper alternative for companies to showcase its “ethical” products. So far, the exact practice and evaluation process of the Rainforest Alliance is unknown.

how it's made:


All Lavazza coffee is directly sourced in collaboration with local growers who are certified by the Rainforest Alliance. In these communities, Lavazza invests heavily to improve environmental and economic well-being of the local communities with a variety of projects, ranging from agricultural to climate to social. Then, the beans are selected with high standards upheld by the coffee experts, from whom these beans will be sent to Lavazza’s processing plants in Brail and Italy to blend and roast them into premium coffee. During the roasting and blending process, Lavazza adopts the traditional drum method with air convection, further enhancing the flavor and aroma of the coffee beans. The entire production process is attentively monitored by the Life Cycle Assessment, a method devised by Lavazza to examine quality throughout movements of beans along its supply chain. Lavazza puts such emphasis on its role in sustainability that it launched projects like Coffee&Climate, which tackles challenges brought by climate change for coffee producers, and 40 Hands which documents the journey of a coffee bean through multiple stakeholders and their testimonies. In terms of energy and water resource management, Lavazza aims to maximize energy efficiency and the conversion from reusable energy at its processing plants, dedicated to the SDGs set by UN. 

who makes it:


Since its founding by Luigi Lavazza in Turin, Italy in 1895, the Lavazza Group has dedicated itself in leading a socially responsible enterprise through series of initiatives around global communities to improve local living conditions and train with new agricultural techniques. Deeply believing in its most valued asset as the workers, Lavazza engages all parties involved in the supply chain through sustainability programs and training programs, promoting economic development and educating the younger generations. It also focuses on raising public awareness in social and environmental responsibilities through photographic projects and documentary. Even though nowadays it’s a general practice for companies to list out their sustainability efforts for the ethical market, Lavazza not only announces its carbon credit purchase along with other reforestation and anti-deforestation initiatives, but it actually achieved its “zero C02 emission” goals in 2020, foreshadowing a promising future to realize the company’s claims. Most impressively, Lavazza provides detailed efforts and projects in promoting sustainability and social responsibility with a comprehensive approach, thus further indicating its commitment and actions toward fulfilling the mission of “doing business with your heart”.