Lush is a company that focuses its efforts on being sustainable and having a positive social impact. The Toothy Tabs are a great alternative to toothpaste because the product eliminates the single-use plastic tube that toothpaste usually comes in. The Toothy Tabs are made from mostly sustainable materials, with low environmental impact.
The Lush Toothy Tabs in the flavor Boom! are made primarily of charcoal, Persian lime oil, and black pepper oil. It is common for the charcoal used in beauty products to come from the clear-cutting of hardwood forests, but Lush sources their charcoal from The Dorset Charcoal Company in the UK, which is part of a sustainable woodland management system. The Lush website states that the Dorset Charcoal Company understands the importance of maintaining biodiversity in forest ecosystems. Lush sources their Persian lime oil from a producer in Mexico, although further information on the source of the limes could not be found. From my research, it does not appear that producing or harvesting these limes has any adverse effects on the environment. The Toothy Tabs are packaged in a bottle that is made from 100% post-consumer plastic, meaning that this plastic is sourced from curbside recycling programs. In an additional effort to reduce plastic use, Lush has made their bottles 10% thinner, which claims to have saved them 13,500 pounds of plastic. The Toothy Tab bottles can also be recycled in customers’ local recycling programs.
All of Lush’s products are handmade, and they have a very unique way of showing transparency in production processes. Customers can head over to the company’s YouTube page and watch the “compounders” create the products by hand. On each Lush product is a label with a photo of the specific compounder who made the item. In terms of ingredient sourcing, Lush has an ethical buying team that is dedicated to “finding natural raw materials, safe synthetics, 100 percent recycled packaging, or alternatives to harmful ingredients like microplastics”. The website states that the company believes that transparency in the supply chain is key, with a focus on where ingredients come from, how they are made, and the impact that they have on the communities they come from. This is nice to see from a large company, because many corporations, especially beauty brands, are not very transparent about their supply chain. It seems that generally Lush doesn't have much to hide from their consumers and is a trustworthy brand.
Lush is a company that focuses on positive social impact and philanthropy, as well as climate and environmental causes. The company, overall, does a very good job of creating sustainable products and allowing for their customers to give back to charity through purchasing their products. During the month of April, as soon as a customer visits the Lush website page, they are presented with a link that says “The Climate Can’t Wait” with ways to get involved in climate advocacy as well as buy Lush products that donate revenue to environmental justice and conservation groups. Lush prides itself on being a company of activists, who have “campaigned alongside the climate movement, calling on our staff, customers, industry, and government to combat the climate crisis.” Lush understands the importance of transparency and change within business but is also involved in lobbying for legislative action at the federal level. Additionally, the website has links that are easily accessible which include Our Values, Impact and Activism, and Featured Stories, and Charity Pot. These links clearly explain the ethos of the company and feature stories of environmental and racial justice work that Lush is involved with. In my opinion, Lush is one of the most sustainable bath and beauty brands on the market. In 2020, 61% of Lush’s manufacturing and retail used renewable energy sources. They are in the process of developing a wastewater treatment system in their manufacturing facilities in order to recycle and reuse water that is used in production. The website states that two of the Lush manufacturing plants are zero waste and that the company has recently “brought on 50 new local composting partners for our shops, boosting [their] retail diversion rate to 73 percent.” The company also works to eliminate harmful greenhouse gas emissions, by keeping their airborne shipments by weight below 1%.