I am someone who suffered from hair fall and hair thinning mainly due to all the chemicals from the hair dyes I keep trying. My hair’s health is incredibly important to me as I get older, the more noticeably bad and dead my hair looks. The most important things I look for in a shampoo is if it is paraben, sulfate, and alcohol-free. After I find the shampoos that match my criteria I want to know how sustainable the brands are. This is because more than 552 million shampoo bottles end up in landfills every year and we need to find a more sustainable way to end this. I actually came across the Moroccan Oil Shampoo because my hairstylist suggested it as he knows I am incredibly picky with what I use and I have not looked back ever since.
Moroccan Oil Moisture Rich Shampoo really lives up to all their good reviews. The brand is not only paraben, sulphate and alcohol free but is also sustainable. The products also uplift many women in morocco, through their extensive use of Argan Oil in their line. This is helped empower these women through education by tieing up with local NGOs. The website also clearly states their sustainability mission, what they have done and what they hope to achieve in the future. We need more transparent brands like this in our world.
Apart from being sulfate, paraben and alcohol free the shampoo has a range of ingredients that are rich in nutrients and amazing for your hair. All Moroccan oil products have argan oil in them in some form, because the oil essentially originates from Morocco. Argan oil is extracted from the root of the Argan tree and is rich in anti oxidants, vitamins, minerals and essential fatty acids which helps nourish, hydrate and soften the hair. Further, the shampoo also contains Lavender, Rosemary, Chamomile, and Jojoba Extracts that further nourish and bring life to otherwise dead hair. Lastly, the shampoo also contains Keratin. Keratin smoothens down the cells that form your hair. The layers of cells then absorb the keratin, resulting in hair that looks full, glossy and healthy. The ingredient essentially rebuilds and strengthens damaged or porous hair. However, there are many other chemical ingredients stated as substitutes for parabens and sulfates which we do not really know the side effects of.
Moroccan Oil is a voluntary of the ISO 14001 certification. According to the website, it is “essentially, a standard they choose to comply with that goes above and beyond what the law requires from a sustainability standpoint”. For example, in order to comply with these standards, the company employed technology to “remove oil from the water our factory uses (preventing soil and groundwater contamination), utilizing a sophisticated waste sorting system that ensures everything that can be recycled is recycled, and lighting the factory with energy-efficient bulbs”. Further, the company claims to also produce solar power at their primary factory, which helps curb greenhouse gas emissions. Lastly, even orders shipped from their warehouses now are now packed in recyclable paper rather than conventional plastic bubble wrap.
Moroccan Oil seems to pride itself on its sustainability efforts and how they are making a change, this starts with who makes the products. For example, Argan oil, the firms main ingredient in all their products is locally made in morocco. This helps provide and income to the otherwise impoverished woman in rural areas. Firms such as Moroccan Oil and L’Oreal have further developed these areas by investing in education and healthcare for their primary workers by working with local NGO’s.