Vivida Lifestyle is a leader in the surf industry, and the company is a good choice for the environmentally conscious. They are conducting product testing with materials such as bamboo, upcycled coconut shells, upcycled coffee grounds, upcycled pineapple leaves, and state their aspiration to incorporate their products into a circular system where old products are upcycled. Vivida Lifestyle is also a member of The United Nation Fashion Industry Charter for Climate Action and the Fashion for Climate Action Charter, and state that they are involved in the working group to contribute, learn, and make essential environmental changes in the fashion industry. The company’s transparency and aims for a lessened impact on the world earn them a high score overall.
The Eco CarbonBlack neoprene used for the Neptune Hoodie is created from scrap rubber tires, earth-mined limestone neoprene, and recycled plastic bottle lining. The material is joined with the Aqua-A ™ water-based lamination glue, which does not require the use of harmful VOCs (Volatile Organic Compounds) and replaces traditional solvent glues in the lamination process, which otherwise result in damaging air, water, and soil pollution.
Eco CarbonBlack, one of the main ingredients in the neoprene and which enhances the longevity of the suit, is upcycled from scrap rubber tires. This process is said to give a second life to polluting products, and when reclaimed, produces energy and cuts CO2 emissions by approximately 200g per garment.
In addition, the earth-mined limestone replaces petrochemicals in the neoprene; for reference, the petrochemical industry accounts for 18% of the world’s CO2 emissions, so this switch to earth-mined limestone is major in terms of greenhouse gas emission. Unfortunately, mining is not very environmentally friendly either, with impacts such as the destruction of habitat and pollution, and contamination of the surroundings.
Their factory states that they recycle as much neoprene production waste as possible and turns it into products to divert waste from landfills.
Vivida is also Global Recycled Standard and Control Union Certified, as the swimwear and activewear are made from recycled plastic bottles. The process transforms post-consumer plastic bottles into yarn, reducing waste and fossil fuel consumption.
The company receives a good score in its efforts to make their products out of more sustainable materials, with the exception of the use of earth-mined limestone. They are also transparent in their processes and certifications.
Vivida’s production facility in India is fully powered by renewable energy (wind & solar), and 95% of the water used in their production comes from natural monsoon irrigation. A single Vivida OrganicEarth T-shirt is said to save around 7 kilograms of carbon dioxide energy. Carbon offsets are not used, and the footprint calculations are certified by the Carbon Trust Certifications in the U.K. GOTS approved dyes, made in a controlled environment where wastewater is thoroughly treated. OEKO-TEX® Standard 100 Class I & REACH certified Cotton waste generated is returned to the field as an organic fertilizer or used for other products manufactured in the local area, as a part of a circular system. As a side note, the production of a T-shirt requires five times its end weight in raw cotton.
Vivida also mentions how it plans to continue to bring on partners who understand the importance of renewable energy sources, and is not a trend-driven company. One of the sustainable goals by Vivida is to reduce their carbon footprint by half by 2024, however, they do not state the specific steps they are taking to reach this goal.
Vivida also mentions a compostable packaging initiative to completely eradicate all single-use and non-degradable packaging by 2022. As most of its products come in compostable packaging, the bags are made from PLA, a plastic alternative from a natural source (corn starch) that meets the European Standard EN 13432. They disintegrate after 12 weeks in an industrial composter and completely biodegrade after 6 months.
Vivida also uses recycled and recyclable cards for swing tickets and encourages customers to repurpose these tickets in their everyday lives.
Vivida’s efforts to work towards a sustainable future and its transparency, for the most part, in its production practices earn it a high score in this section.
The website features a picture of workers holding an “I made your Vivida poncho towel” sign, and states that Vivida has built a strong and lasting relationship with its towel supplier.
Vivida also states that child labor is strictly prohibited, all of the team is paid fairly, and that workers receive regular health & safety training.
Sheico’s production plant, where the neoprene fabric is made, meets the high standards of ISO 9001 for product quality, but most importantly they are a certified member of the body: Worldwide Responsible Accredited Production (WRAP) and stick vigorously to their 12 principles. The fabric mills used in the neoprene factory have received Bluesign System Partner certification and meet the most demanding standards in the textiles industry for energy, water usage & waste disposal.
Vivida’s transparency, certifications, and ethical aims earn it a high score in this section.