For $22, Pacifica Beauty's Tuscan Blood Orange Micro-Batch Perfume is a fairly affordable way to pick up an all natural, vegan, and cruelty free scent. Not only does it smell amazing, but it's made to nourish and protect the wellbeing of humans, animals, and the planet. I love Pacifica’s perfumes and use them almost everyday, so I was thrilled to learn that they are as sustainable and ethical as I hoped. While I have already been recommending this brand to people for several years, I can now do so even more confidently. The only reason I didn't give this product a full three planets is because I believe there is always room for improvement to be made, no matter how ethical and sustainable a company is already!
Pacifica’s Tuscan Blood Orange Perfume is made with only three ingredients: non-GMO natural corn grain alcohol, Pacifica’s own fragrance blend with natural and essential oils, and water. This particular perfume has a base scent of blood orange, with notes of strawberry and raspberry. Generally speaking, the shorter a product’s ingredient list, the more beneficial it is for consumers and the planet. This is certainly true in this case, and only further proven by Pacifica’s clean beauty promise. In the formulation of their signature scents, they use only natural and essential oils, derived directly from plants, rather than the cheap and often harmful synthetic scents that many popular brands opt for. Many of these brands can get away with hiding what’s really in their products, highlighting the importance of Pacifica’s transparency and authenticity. In addition, Pacifica proudly keeps harmful chemicals and preservatives, such as parabens, phthalates, and propylene glycol, out of all of their products.
This perfume is packaged in a small (1 oz) glass bottle, and Pacifica reminds consumers to “remove the top, recycle it and give it a new life” when they’re done with it. Founder Brook Harvey-Taylor explains how difficult it is to create 100% recyclable packaging in the beauty industry, but it has been part of her mission since day one. She discusses Pacifica’s efforts to constantly push innovation around ingredients and sustainability within the company, with their suppliers, and in the beauty industry as a whole.
Each bottle of this perfume is made in micro-batches in Pacifica’s factory in Portland, Oregon, hand-poured and bottled using a blend of the highest quality natural grain alcohol, and natural and essential oils. Micro-batching is important to the company’s overall drive for sustainability because it highlights their commitment to small scale manufacturing, ensuring that they never produce a wasteful excess of product. Despite the company’s increasing popularity in recent years, they intend to staunchly stick by their current practices in order to focus on their foundational promise for clean, compassionate beauty. Many popular beauty companies rely on mass production and synthetic chemicals to manufacture their products cheaply and efficiently, but Pacifica prefers to stay above this and remain in tune with protecting their consumers and the planet.
It is also worth mentioning Pacifica’s comprehensive recycling program, which offers 100 loyalty points to consumers who send back the plastic containers that their products came in. Pacifica will generate a pre-paid shipping label that is mailed to the individual, who then simply has to place their items in the package and send them right back. Through a partnership with Preserve, the containers are sorted and all #5 plastics are turned into 100% recycled razors and toothbrushes, sold on Pacifica’s website.
In 1996, Pacifica Beauty was founded as a small indie brand in Portland, Oregon by Brook Harvey-Taylor and her husband Billy. Now 25 years old, the company has grown from a quiet pioneer into a well known leader in the clean, vegan, and sustainable beauty industry. Brook created the brand’s first seven scents in her kitchen and sold them at a trade show in San Francisco out of her VW van, receiving such an incredible response that she and her husband started setting up a factory as soon as they arrived back in Portland. In interviews and on Pacifica’s website, the founders emphasize the importance of founding their brand on the core value of compassion for people, animals, and the planet. Brook also highlights the life experiences that motivated her toward this goal, including growing up on a small cattle ranch in Montana and working at her local natural food co-op. Her college study of aromatherapy and sociology further grounded her passion for the values of clean ingredients, vegan and cruelty-free products, and social equity and justice. All of this ultimately led to Pacifica’s foundation as an affordable, vegan, and cruelty-free brand that would be accessible to as many people as possible — not just the wealthiest consumers. The company’s values highlight their promise to continue striving further in sustainability and justice, and developing products alongside the needs of both consumers and the earth.