Peet’s Coffee Organic French Roast

overall Rating:

2.25

planets

Abigail Dateo
4/19/2021
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The Organic French Roast Coffee is a good choice of blend from Peet’s Coffee. The product is USDA certified, which ensures sustainable farming practices produced the coffee beans in terms of both environmental and social responsibility. Peet’s Coffee is a transparent, socially-conscious brand. The company is partnered with World Coffee Research and Enveritas, both which hold Peet’s Coffee accountable for measuring is environmental, economic, and social impacts as well as assist in improving Peet’s Coffee sustainability practices. Additionally, Peet’s Coffee’s roastery is LEED Gold Certified, which reflects the company’s seriousness about minimizing its impacts in terms of energy and water usage, and waste produced. Overall, I rate Peet’s Coffee Organic French Roast a 2.25. I am impressed with Peet’s Coffee as a company, and this specific product was farmed pretty sustainably. I only wish that Peet’s Coffee would eliminate its plastic packaging for a more sustainable material, and grow more of its coffee products organically.

what it's made of:

2

Peet’s Organic French Roast Coffee is made from 100% Arabica coffee beans. The beans are sourced from Colombia and Guatemala, and they are USDA certified organic. The organic certification ensures us that Peet’s “Organic French Roast” coffee beans are grown more sustainably than Peet’s other, nonorganic products; the organic products are grown without pesticides, which helps maintain healthy soils and reduces pressure on resources in growing countries (being Colombia and Guatemala).
According to Peet’s website, the coffee packaging consists of Polyethylene Terephthalate (PET) plastic and aluminum. This plastic falls under the type 1 category for recycling, which means that it is a more recyclable plastic than others. However, when asked online if the packaging is recyclable, a Peet’s coffee representative responded, “These bags are recyclable in some areas but not all. Please check with your municipal department to find out if our coffee bags can be recycled in your area,” (see FAQ). While Peet’s Coffee claims to value environmental stewardship and sustainability, they fail to take responsibility for the waste they directly contribute to; plastic packaging that is not recycled ends up in landfills.
I rate this section 2 planets. I like how the product is USDA certified organic, as it shows how Peet’s Coffee considers sustainability in their supply chain. Consumers can enjoy this product and take comfort in the fact that it was grown sustainably. Nevertheless, I do not like the packaging, nor Peet’s Coffee’s failure to address the packaging’s flaws. Plastic is difficult to recycle, and it contributes to so much waste in landfills. Peet’s Coffee recognizes that their packaging isn’t easily recyclable, and their comment online shows that they’re unconcerned. At least the company was transparent about the packaging though, as other companies may have ignored the question all together or greenwashed.  

how it's made:

2.5

Peet’s Organic French Roast Coffee is farmed in Colombia and Guatemala. As mentioned earlier, the product is USDA certified organic, so we know that these coffee beans are farmed sustainably. Peet’s Coffee takes pride in its organic product, and the company claims “to grow organic coffee is a commitment to environmental stewardship despite an inevitably smaller yield.” Nevertheless, while Peet’s Coffee brags about sacrificing a larger yield for sustainable, organic farming, Peet’s Organic French Roast Coffee is one of the company’s only organic products. While consumers can take comfort in drinking this specific product, they must be careful to not to extend this assumption to Peet’s other products.
After the coffee beans are grown, they are shipped to Peet’s Coffee roasting facility in Emeryville, CA. The roasting plant is LEED Gold certified, which contributes to the 2.5 planet rating. This certification ensures that the roasting facility is energy, water, and waste efficient. More specifically, according to Peet’s website, “Our roastery uses waterless and low-flow fixtures that reduce the consumption of water,” and “use of natural light and high efficiency lighting technology reduces energy used by 40%” (Peets.com). I like how Peet’s Coffee takes pride in their LEED Gold certification, and the company is excited to share how their roastery specifically fits the certification. I hope that this transparency challenges other major coffee companies to reassess their supply chains. Additionally, I hope that Peet’s Coffee continues to strive for higher LEED certifications, like the Platinum rating.
I was impressed with Peet’s Coffee’s website and transparency. The company takes ownership of its supply chain by teaching consumers about farming practices. Additionally, Peet’s Coffee’s roasting facility is company-owned and LEED Gold Certified; I am impressed with how much information Peet’s website provided about the Gold certification and the roastery’s operations. I rate this section 2.5 planets because of how much available and positive information I found about Peet’s supply chain.

who makes it:

2.5

Peet’s Coffee adopts transparency, which I greatly appreciated while rating this product. I found a lot of information about the supply chain of the Organic French Roast Coffee, which helped me understand the product’s journey from agricultural fields to the roastery to the coffee bag.
Peet’s Coffee’s values sustainable and socially just farming methods. However, the company’s actions reflect its values for social sustainability more than environmental, which has positives and negatives. Peet’s Coffee hires Enveritas, a sustainability certification company, to measure the coffee company’s social, economic, and environmental impacts on South American growing countries. Enveritas utilizes data to track impacts, which reflects Peet’s seriousness in its commitment to sustainability; data enables tracking, which enables measurable goals to be put in place and executed to improve sustainability. However, I did not see specific information about Peet’s plans to continue improving sustainability practices, which I would like to see as evidence for Peet’s claimed commitment to sustainability.
Peet’s roastery in California has LEED Gold certification, which reflects Peet’s commitment to environmental responsibility. LEED Gold Certified Roastery ensures energy, water, and waste efficiency of buildings. I am very happy that Peet’s Coffee has this certification and is proud to tell consumers about it, as it reflects Peet’s transparency and a genuine effort to reduce its impact. Peet’s Coffee is also partnered with World Coffee Research and Technoserve. The former accelerates agriculture research for coffee to improve sustainable farming practices both environmentally and socially. The latter supports farmers and social justice. Peet’s partnerships with these companies reflects its commitment to social responsibility, which contributes to the high planet rating. While I am impressed with Peet’s Coffee’s transparency and sustainable actions, which includes growing organic coffee and having a LEED Gold roastery, I must remind consumers that not all Peet’s products are equal. The Organic French Roast Blend is one of Peet’s only organic blends. The company also claims to have a certain bird-protection certification, but this certification only applies to one product or so. That being said, consumers must be weary of each individual Peet’s product that they try. Each product has different environmental and social impacts, so be sure to seek products with the certification you desire, such as USDA organic.