This is a relatively new brand that was just founded in 2011 from a then 25year old’s kitchen, but in that short space of time has become a well-recognised and popular snack. With their products now even a Tesco’s favourite, just how green is the product and the processes going on behind the finished product in our cupboards? Maybe more so than the more suspicious consumers amongst us think; they are the first award winning, Fair trade accredited popcorn brand in the UK.
The packaging boasts how little in calories the product is, and the ingredients listed as follows seem to agree with the health of the item:
The interesting factor of this product and its ingredients is the obvious lack of palm oil, which is yet another advantage this brand has over brands making similar products, like Butter-Kiss.
I rate this section at 2.6 as there seems to be few ingredients that would cause concern, however, I am airing on the side of caution due to the somewhat lack of transparency as to where they are sourcing these ingredients. Had the brand remained small, I could look past this and take their word that these materials were simply being sourced by their local supermarket, but I can’t imagine that a brand now reaching international areas would still be relying on bulk buying from a shop near them. however, on the flip side, the Fair trade accreditation comes with an element of ease to mind that they are being sourced sustainably and the profits are reaching the correct people along the supply chain.
While the brand has taken off throughout the UK and in 15 other countries, the business and their production of the items have remained on a small scale. The company’s HQ remains a kitchen in London where the products are hand manufactured.
“My best friend Ryan and I joined forces and launched our business in 2011. We spent long nights cold calling and packing boxes of popcorn from his flat in London and our first batches were made by tossing kernels in a refashioned cement mixer!” – Cassandra Stavrou, co-founder
I rate this section higher than the ingredients the product is made from due to the transparency that is provided for this information, not only on their website, but also in many articles investigating similar things.
The idea supposedly proposed by her father, Cassandra and her friend began producing the prototypes of these products from her own kitchen when she was aged just 25. As biased as it may come across, hearing that she was in her 20s when this idea was formed does offer a sense of trust from a young consumer, such as myself, because you can hope that she too was seeing the same crises occurring in our climate and want to make a difference. This then further loops into the fact that palm oil is purposefully missing from their ingredient list, which improves their credibility in my eyes even more.
Moreover, the working conditions as described by Cassandra herself, come across as healthy and trustworthy for such an influential company, “There’s no formalized working hours, or expectation to work from the office at Proper-corn, plus we have an unlimited holiday policy, but these aren’t perks or benefit, it’s all founded on trust and the expectation that you do what you have to do to produce your best standard of work, greatest ideas and optimal performance. It’s complete empowerment to make the right decisions to enable you to deliver the best in your job.”
As well as this, the Fair trademark alongside their name speaks a clear message that this brand does care about their workers on every level and are working hard to maintain a good quality of life for them.
For these reasons, I have to rate this 3 out of 3.