A friend of mine recently recommended Mylk as a “The Best Vegan Milk ever”. Obviously, my first thought was that I had to try it and give it a review. I found the product to be very interesting, as it contains a variety of different ingredients to emulate quite well the creaminess and texture of dairy milk. However, there are multiple considerations associated with doing so - incorporating many different plant based components increases the food miles, brings up the price and creates a fairly unique texture with tiny bits of coconut cream. It works well in cereals and in beverages, however, is quite expensive and the small coconut pieces are definitely an acquired taste. However, it is one of the more realistic vegan milk products that I have tried and is a healthy and pretty tasty alternative. I think consumers need to weigh up their priorities and I definitely recommend trying it to see if it is your taste! However, it is obviously more expensive than for example own brand dairy analogues, so it really depends on your means and goals.
Rebel Kitchen’s Mylk uses a variety of different ingredients to create an analogue milk substance which is bears a strong likeness to milk, such as Coconut, Rice, Cashews, Oats and Hemp.By combining a variety of plants, they are able to create a very unique flavour and harness the positive aspects of the different plants to create the texture that they want. Rebel Kitchen suggests that they add “ Coconut Cream for creaminess, Brown Rice for sweetness, Cashew for earthiness, Gluten Free Oats for Smoothness and Hemp for savouriness”.
On one hand, the mix of different ingredients is a really great and innovative way to create a more realistic milk style drink which is less watery and has more flavour. This is really valuable when promoting dairy alternatives and the ease of reducing dairy intake.
However, there are some drawbacks. Firstly, it is quite expensive to source the many different ingredients, as they are not indigenous to Europe where the products are manufactured. However, they are in general quite sustainable plants. For example, coconut is a good product to grow which does not require pesticides or herbicides -and are hand harvested rather than by industrial machines. However, this leads to questions of ethical labour and sourcing of the constituent elements. Additionally, the product is healthy because it doesn't contain preservatives or other unnatural chemicals.
Rebel Kitchen does not disclose the process by which they create their Dairy Free Mylk. However, the process for creating most vegan milk products is pretty much the same - soaking the plants in water, pureeing this liquid and then separating the milk from the plant matter, and then boiling it. Rebel Kitchen will either soak the individual components together, or combine the different milks afterwards.
However, in the process they do not add stabilisation, additives, or preservatives. The process isn’t finely refined either, as the product contains small lumps of coconut which are left over. This is an interesting feature of the milk because of the lack of stabiliser, however contributes to an interesting texture that not all consumers will enjoy. This is a positive in terms of sustainability and the healthiness of the product, however, it may dissuade casual or interested consumers from making the switch to plant based milk.
Part of the process is sourcing the ingredients. The wide range of ingredients that Rebel Kitchen has selected to create this Mylk product is such that they have to expand the range of producers and invest in plants which are more difficult, expensive and require greater emissions to produce. For example, their coconuts are currently found from suppliers in the Philippines and Sri Lanka. Although that they claim that the suppliers are sustainable, the food miles and emissions from transporting the coconuts this journey are significant.
However, as part of their mission for 2025, Rebel Kitchen are devoted to regenerative agriculture. This is reinforced by their transparency about their sourcing of Coconuts in these regions. They state that they maintain close relationships with the smallholders that produce the coconuts in the Phillipines and Sri Lanka, while regularly visiting to maintain these relationships. They are also Soil Association Organic certified. These commitments, especially if carried through and developed further as their business is expanded will really help Rebel Kitchen play an important role in leading the way in the sustainable dairy analogue industry.
In 2019 Rebel Kitchen, the trading name for Craze Foods, was added to Nurture Foods portfolio of brands - alongside Emily Crisps and Ape Snacks, all vegan certified brands.
Both Rebel and Nurture are owned by couple Ben and Tamara Arbib. Ben argued that bringing the two companies together “made sense”, as they share the common interest of creating healthier plant-based food and beverages, and combining under one greater company would accelerate the growth of the brands.
The idea behind the company was to encourage sustainability from a business perspective. Ben and Tamara Arbib had previously worked in the charity sphere, founding the charity A Team Foundation, however found that effecting change from this angle was slow and often ineffective. They therefore established the brand to make change from the inside and support the development of what they call “real food” - organic, non-processed and non-refine products. This is evident throughout their company ethos, as they highlight the important of plant based natural options.
The company is a certified by B Corporation, just meeting the threshold of 80 points for certification with a score of 81. This does show their commitment to sustainability, however illustrates that is still significant room for improvement in terms of transparency and disclosure. This was also an issue I encountered when trying to research Rebel Kitchen, as I found that they didn’t explicitly disclose their supply chains, the sourcing of their ingredients of the actual process of making the milk . Although they suggest they are committed to sustainability, it would be great to see more information readily and easily available to understand the claims they are making. Rebel Kitchen are also members of 1% for the Planet. 1% for the planet is an initiative where the members donate 1% of their profits to charitable causes each year. This is another important initiative, but yet again I feel like more commitment throughout their operations and greater transparency would be more significant in inspring wider change in the industry which will have a greater impact on the environment!