Rude Health is a London-based company, best known for its breakfast cereals and dairy-free milk alternatives. The company is able to create delicious, flavourful, creamy drinks using simple, natural, organic ingredients. Rude Health was B-certified in June 2021; however, in order for a company to qualify, it would need to meet the 80-point bar on the B Impact Assessment. Rude Health’s score was just above that, 84.1/200. This shows that there’s still much room for improvement.
I believe that Rude Health’s Ultimate Almond Drink is a good alternative to cow’s milk, and the company’s continuous efforts to source organically and to be sustainable are great. Nevertheless, I would want the company to offer more information about their performance, goals, targets and progress in terms of sustainability.
Ingredients: Water, organic almonds (6%)
The drink is an organic, gluten-free, grain free, dairy-free alternative to milk with no added sugars. It is only made out of 2 ingredients, and compared to most almond drinks, which only contain around 2% almonds, Rude Health’s alternative contains 6% almonds. This provides a tasty, nutty flavour.
More than 80% of the worlds’ almonds are grown in California, and their agriculture has been associated with a negative environmental impact, due to the high water footprint. Rude Health recognizes these issues, and sourcing organically is a priority to them. The company’s almonds are sourced from Sicily, Italy, from farmers who do not use pesticides on the trees. These are a much better alternative to Californian almonds, because they require less water to grow, and will probably have a lower carbon footprint, as they are produced in Europe.
The almond drink is made by soaking the almonds, peeling them, blending and then squeezing them.
All Rude Health’s packaging is either recyclable or biodegradable, but whereas most recyclable plastic goes to landfill, biodegradable packaging may take up to 60 years to break down, and will only decompose in specific conditions, so I believe that this might not be enough. Regarding its dairy-free drinks range, the company is currently using 100% recyclable cartons, and 88% of their packaging is made from renewable materials. Moreiver, it is constantly looking for environmentally-friendly alternatives, and I believe that prioritising this is amazing.
Nick and Camilla Barnard wanted to create the ultimate muesli, and so they started Rude Health in 2005. The company’s mission is to make healthy choices a celebration through qualitative, flavourful, diverse products. Its core values are quality, integrity and positive energy, and the company emphasises sustainability along with delicious foods and drinks.
Rude Health’s office runs on 100% renewable energy, and the company donates 5% of their annual profits to charities. I wish there was more information available about the charities, to understand what the company is investing in and what it values most.
In 2019, PepsiCo Ventures bought a 9% stake of the company. Nevertheless, Rude Health saw this as an exciting opportunity to grow and remain independent. I’m curious to see what changes will be made within the company as a result of this, or how the company will evolve.