SandCloud Wanderlust Turkish Towel

overall Rating:

2

planets

Katie Schooter
4/22/2021
No items found.
I have to say Turkish towels are more sustainable than regular terry cloth beach towels because of how multifunctional and long lasting they are. They are very absorbent, lightweight, and they dry quickly making them perfect for everyday use in the bathroom, at the beach, or even a picnic. They use less material overall which is awesome because cotton is a very thirsty crop! Besides being a great towel, it has become trendy to use Turkish towels as wall decorations, scarfs, wraps, or blankets; how convenient! Personally, I love quality products that can last for years, and have multiple uses. I am impressed by this company’s Ambassador program and I think the overall values of this company are great. They truly show their mission to preserve marine life by repurposing plastic from the ocean within many of their products, and by also donating 10% of their profits to nonprofit organizations dedicated to marine conservation. I gave this company 2 out of 3 planets because I feel that they need more information available to consumers on the sourcing of their materials like the polluted ocean plastic, the Turkish cotton material, and the sustainability practices used in the dyeing of their products.

what it's made of:

2.5

SandCloud makes its Turkish towels out of 100% Turkish cotton, which is a symbol of quality in the linen business. Turkish cotton is special because the lightness and durability of the fabric allows for it to last for years; they have also been known to get better with every use! The multifunctional features of a towel made of Turkish cotton makes it a more sustainable option than a regular terry cloth towel because instead of just being used as a towel, it can also be used as a clothing item, tapestry, and even a blanket. SandCloud turns plastic from the ocean into other products as well; these other towels are made of 45% recycled cotton, 25% recycled polyester, and 30% Turkish cotton. Taking plastic from the ocean is a cool regenerative economy practice that can create very durable fabric. However, I am curious as to where they source the polluted plastic from and how exactly it is made into a usable product. This information would be so resourceful for the consumer to know about because it’s interesting and very innovative! The life cycle of the Wanderlust towel is much longer than that of a regular towel, you will likely have this around your home for years to come. Unfortunately, I could not find any information on what type of dyes SandCloud uses in the tie dye pattern of the Wanderlust towel. I would like to know more information on the eco-friendliness of the dyes used in this product, and I feel that this company needs to show more transparency on the locations that they are sourcing their materials from, and also the sustainability methods involved in the sourcing of their resources.

how it's made:

2.5

Turkish towels are made by a loom device, which weaves together fabrics in long, flat-woven, vertical patterns. This helps make the fabric extra durable, lightweight, and thin so they dry more quickly and are super compact/ portable compared to a normal terry cloth cotton towel. Turkish cotton towels in general use less material than terry cloth cotton towels, making them more energy efficient in the production of the fabric, and since they dry quicker they don’t create a musty smell and require less laundering. As I already mentioned, I could not find any information on what type of dyes are used in this product and what the sustainability methods were used while tie-dying it. I am not sure what the dying practices for turkish towels usually are and how they differ from the coloring process of regular terry cloth towels. It would be very transparent if this company let its consumers know what the coloring processes of these towels are, and improve upon them if they are not eco-friendly practices. The SandClouds Turkish towels are handmade in Turkey with a loom device. Handmade products have a much lower carbon footprint than factory made products, because they do not need machinery that requires high amounts of energy and produce waste heat. I could not find information on where SandCloud’s manufacturer is located in Turkey, and how ethical the work conditions are. This is disappointing due to the fact that this company overall has great values and concern for ocean conservation. The packaging used for this product is a recyclable cardboard sling that is wrapped around the folded up towel. Although the materials and packaging used are both great, I would love to see more transparency from this company regarding the supply chain of the Wanderlust Turkish towel

who makes it:

2.5

I discovered the SandCloud company from my personal Instagram ads. I was very drawn to them because of the stylish look and comfy texture. The company was founded in San Diego, California by three friends: Steven Ford, Brandon Leibel, and Bruno Aschidamini. They use an interesting marketing technique that works to utilize social media as their main marketing platform. SandCloud offers individuals special perks for being a part of their “Ambassador Program”. The Ambassadors post about SandCloud on their social media accounts and then receive discounts and or a possible feature on official SandCloud social media accounts. Personally, I think this is a very effective marketing technique because it includes consumers with the company itself and also helps with the generation of sales because Ambassadors receive discounts themself, and have discount codes for others. Turkish towels on average cost between $30-$65; the Wanderlust Turkish Towel is $48 which is a great price point for this type of towel considering how long it will last. SandCloud donates 10% of their profits to non-profit organizations that are dedicated to marine conservation such as: The Marine Conservation Institute, Surfrider Foundation, Pacific Marine Mammal Center, San Diego Coastkeeper, Hawaii Wildlife Fund, and Ocean Connectors.