On the whole I believe that the brand makes justice to what they stand for on being sustainable and eco-friendly and the motive behind starting Schmidt’s is interesting and sound. Adding to that, the soap costs $7.38 which makes it feasible for consumers on all levels to purchase. However, I feel that the brand could be transparent about their packaging but keeping it aside I would definitely recommend the product.
Sodium Palmate (Sustainably Harvested), Sodium Palm Kernelate (Sustainably Harvested), Water, Glycerin, Natural Fragrance, Charcoal Powder, Butyrospermum Parkii (Shea Butter), Sodium Gluconate, Bambusa Arundinacea Stem Powder (Sustainably Harvested). As opposed to commercial soaps which contain atleast ten ingredients, the ingredient list in Schmidt’s is handful and simple. The ingredients are formulated in such a way that the soap could be used by both kids and adults.
The soap is free of SLS (Sodium Lauryl Sulphate) and artificial fragrance. SLS is a chemical that is commonly used in soaps, shampoos, shower gels and toothpaste that works as a surfactant entrapping oil-based dirt that could be rinsed away with water. SLS should be avoided because it strips the skin off its natural oils which causes dry skin, irritation and allergic reactions. It is also said to cause irritation to eyes.
The brand claims that the soaps are dyed naturally from natural ingredients like turmeric root, rose kaolin and charcoal. As far as the fragrance is concerned, the soap is made up of a blend of essential oils, plant extracts and isolates. What is more interesting with the ingredient section is that all the elements are handcrafted in the kitchen from the start.
The soap is leaping bunny certified which is an internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it. In addition to that it is also vegan certified. The brand has been honored by the Humane Society for their efforts toward ending animal testing in America.
Though the brand is transparent about the ingredients they use, about how organic and sustainable they are, it is hard to find anything on the process of soap making. It is also uncertain if the local raw materials that are used in the making are grown locally or purchased from the outside as this factor accounts toward sustainability. No information pertaining to the packaging material that is being used was to be found. Depending on the frequency of usage, a typical 5 oz bar will last for about 4 weeks with daily use. Talking about the shelf life of the soap, it needs to be used within 24 months from its initial use.
Jaime Schmidt started making natural products in her Portland, Oregon kitchen back in 2010. She felt frustrated with the lack of effective natural products in the marketplace. Pregnant at the time, she wanted a healthy product that not only smelled great, but that actually worked. And there simply wasn’t anything that met her expectations for performance, ingredient listing, and sophisticated natural fragrance. So, she made her own.
Thousands of hours of research, and hundreds of recipes later, Jaime arrived at her ideal deodorant formula which was her first ever plant-based natural deodorant product she developed that helped keep her family fresh and smell amazing. Fast forward to 2015, Schmidt’s viral success caught the attention of entrepreneur Michael Cammarata, and together, the unlikely power duo built Schmidt’s into a natural products empire. Today, Schmidt’s plant- and mineral- based personal care products are available around the world.
The brand owns a newsletter, Schmidt's Naturals whose motto- ‘getting real with a natural lifestyle’ embodies interesting DIY videos and several informative articles on topics such as beauty, health and lifestyle. Back in 2017, Schmidt’s joined the Unilever family.