The slight gap in information seems to be on account of them being a relatively new and small business, but they seem to show ingenuity in their passion for changing consumer patterns through creative marketing and even hint that they will be expanding to introduce other initiatives for food waste reduction. However, filling in those gaps might not just improve Still Good’s profile but might serve as additional reasons for consumers to appreciate and support the company.
Only natural ingredients are used to make these cookies, which are carrot pulp, barley, wheat, enriched wheat flour, butter, white and brown sugar, rolled oats, liquid whole egg, artificial vanilla extract, sodium bicarbonate, and salt. The sources for these however are not provided (save the carrot pulp and spent grains) and it is not clear whether they are organic or produced by sustainable producers. In addition, while no nuts are included making the cookies allergy sensitive, they are not vegan, which might be disappointing for some potential consumers. Their cookies do not contain preservatives but can be stored in the freezer making them a long lasting snack.
Carrot pulp is salvaged from the organic juice company DOSE, and spent barley and wheat are received from Ma Brasserie brewery, both local businesses. The cookies are also packaged in compostable material which is an added bonus and offer discounts for bulk purchases which may encourage one-time transportation impact. However, other aspects of their production including site, infrastructure, power sources, labor and delivery processes are not mentioned on their website so it's difficult to derive any conclusions about them.
Still Good, true to their name, believe that much of the food scraps wasted regularly are perfectly usable, and contribute to the relatively recent but valuable practice of upcycling by using food waste from other businesses to produce fresh cookies and currently sell them locally at a very reasonable price. They also indicate, albeit only vaguely, that they support other sustainable projects in their area. Not only are they reducing waste of their partner companies, but themselves are impressively Zero Waste. They particularly stood out to me owing to their blogs which provide insights about common environmentally detrimental habits and how to incorporate sustainability into one’s everyday life through sharing other opportunities of reusing and recycling and mentioning relevant businesses that may help one do so.