A very impressive brand and product. SueMe is very transparent with a guide on their website to where they buy their products and insight into the production process. They are a London based brand who cut and shape their clothes in London, and give back to the community in London through a program which teaches people to design, make and mend their own clothes.
On top of their sustainable and transparent clothing, SueMe give 5% of to project partners, the International Tree Foundation and Cool Earth. These organisations regenerate and restore forests and woodlands, conserve habitats that are rich in biodiversity, sequester carbon, and help communities who rely upon forests to develop sustainable livelihoods.
They could only really be improved by not using cotton, which is very water intensive even if organic.
The ‘Re:cycle’ t-shirt is made of 70% bamboo viscose and 30% organic cotton. This is a very good start as bamboo grows quickly and with less water than cotton. As said on their website, bamboo is a replenishable plant.
‘These super-soft and durable materials originate from several sources including replenishable trees (such as eucalyptus, beech and bamboo), organic cotton and natural wool, and even recycled plastic bottles. The product pages list specific details of the fabrics used in the construction of our garments.’
To print their ‘Re:cycle’ t-shirt, they use water-based inks to minimize the harm done to the planet in the process.
Every garment they have has a percentage breakdown of what the product is made of.
The garments are cut and shaped in a London workshop by the ‘Master Pattern Cutter’, who also leads community programs in North London. I trust the brand in that this is sustainable.
The materials are shipped over from other countries, but all production is done ‘near the countries where the majority of our customers live’.
Sue Me’s mission as written on their website:
Mission: To develop and produce the best products in a sustainable, innovative and socially responsible way.
Vision: To create a co-operative business for the benefit of nature, people and society.
Purpose: To inspire people to step into nature, consider their role in our natural world, and help take care of the environment.
‘To minimise transport emissions, SueMe production takes place in and near the countries where the majority of our customers live. Our manufacturing partners (located in Britain, Portugal, Spain, Tunisia and Turkey) share our environmental and social welfare beliefs. They adhere to important standards including Bluesign, Fair Wear, People for the Ethical Treatment of Animals (PETA), The Carbon Trust, ISO 9001, the European Union’s Registration, Evaluation, Authorization & Restriction of Chemicals (REACH), and the Global Organic Trade Standard (GOTS).’
They don’t have information on their factories or who works in them but their partners who provide the material do have high ethical and sustainable standards.