Using normal detergents or powders could be messy. Measuring out the detergent in a cup could lead to spillage. Tru Earth eliminates the discomfort and is hassle free. As the packaging is compact it could fit into any area and does not require a separate storage space. It can be easily carried while traveling and is spill free. Though it seems to be an expensive purchase, I would say its worth the money. As consumers, we are playing a part in eliminating one billion plastic jugs, saving 700 million from going into landfills. For anyone who hates plastic waste and would like to make an eco- friendly purchase, this is a start. And for all those hodophiles out there no more worries about your laundry..just carry tru earth laundry strips and you are good to go!!!! Let’s think sustainably and purchase wisely.
Though there are myriad of ingredients on the list, if we take a closer look we could see that the origin of each ingredient is a plant and more importantly most of the ingredients are biodegradable which plays a major role in not contributing toward carbon footprint issues. Tru Earth eco-strips technology is licensed from Dizolve group corporation and distributed via the Tru earth brand. The brand has its Material Safety Data Sheet (MSDS) which is a document that contains information on the potential hazards (health, fire, reactivity and environmental) and how to work safely with the chemical product. One of the interesting things to note is that the brand, in order to oblige with their commitment to sustainability, phased out optical brightener (a common ingredient used in leading – brand detergents) in March 2013. Sodium lauryl ether sulfate (SLES) was also phased out of production in October 2013 and was replaced with sodium coco sulfate. SLES is known to irritate eyes, skin and lungs especially with long term use and it is also said to form a substance called 1,4 dioxane during manufacturing process which could cause cancer in laboratory animals. Since the strips are hypoallergenic and paraben free they are sensitive to skin.
The brand owns several certifications such as:
Free of added dyes
Free of chlorine bleach
Free of 1,4- dioxane
Readily biodegradable in accordance with OECD 310D [(OECD 301 series (OECD 301A, OECD 301B, OECD 301C, OECD 301D, OECD 301E, OECD 301F) allows for direct, explicit certification of a material’s biodegradability. The methods establish threshold criteria for the direct classification and marketing of materials under the terms of Ready or Ultimate Biodegradability]
Hypoallergenic (certified by independent dermatologists)
These certifications elucidate the sustainability commitment of the brand. The strips work in all types of washing machines including the high efficiency ones and dislodges dirt as much as normal detergents.
No information on the manufacturing part of the strips was given. The strips are small, lightweight and as effective as normal detergents. Tru earth laundry strips are said to have smaller eco-footprint than liquid and powder detergents. Its packaging uses zero plastic and, and its light weight reduces transportation fuel consumption and global warming carbon emissions by 94% compared to today’s leading brand liquid and powder detergents. A single strip weighs less than 3% which is 94% lighter!!! The brand suggests to use 1 strip for 1 load. If the water is hard, then 1.5 strips can be used depending on the load. Tru Earth package dimensions are, length (22cm), width (14cm) and height (2cm). It comes in a pack of 32 or 64 loads. It is quite expensive compared to the normal detergent. While a 42 count tide pod box costs $12.99, a 32 count tru earth pack costs $16.95.
Ryan McKenzie, Brad Liski and Kevin Hinton, all the three hailing from British Columbia are the proud co-founders of Tru Earth. Ryan’s inspiration in making a sustainable product came out of his frustration from watching a popular toy show where it almost seemed that the family was promoting plastic waste. Ryan was no environmentalist but as someone who cared for the world, he wanted to do something to find a way that could make sustainable packaging convenient. Recently Brad had told Ryan about an extended family member with a patent on a laundry detergent that was supposed to be eco-friendly. But Brad had his fair share of doubts as he was not able to buy the whole idea of an eco-friendly detergent working as efficient as a normal detergent. Later on Ryan, Brad and Kevin each tried the detergent strips and were amazed to see that it actually worked. To market and invest on the product Kevin set up a web page and Brad wrote his reviews as a consumer. They were surprised to see that at the end of 30 days, they had 1500 subscribers. That marked the birth of the company in 2018 and within 9 months they were able to serve 40,000 people in 19 countries and the planet as well. The company is open to comments and questions from the consumers as they are working to constantly improve sustainability. It was mentioned in the website that sustainable detergent idea was already patented by an extended family member but information on the family person was nowhere to be found. This makes us think if the idea was original.