As a proud owner of the O’Neill wetsuit, I was very surprised to see the lack of transparency on their website. I could not find anything about how each product is made nor who makes it. The most prominent aspect to their website is the amount of different products the company has for a full and fun beach day. They have all type of swim suits, rash guards and wetsuits for everyone from all ages. The lack of information worries me as the company is not proving that it follows sustainable and unexplotative values. However, their website shows inclusivity though the different articles they show off with indigenous surfers.
The O’Neill wetsuit is shown to be made up of 100% UltraFlex neoprene, and Fluid Flex Firewall which is a mix of different types of neoprene to create the most advanced and efficient wetsuit. It is a mix of technobutter and carbon firewall which increases the retention of warmth in the swim suit as well as an additive stretch factor. The wetsuit contains glued in blind stitched seams which keeps the water from penetrating the seams. From the website their is not much about what kind of glue is used or where it is from. Their is also a large lack in transparency of where the neoprene is from. Upon further look into what neoprene is and how it is generally made it is known to be a very unsustainable fabric. To create it, a heavy use of petroleum and chemicals to turn rubber into a more resistant fabric. Regardless of the resistant fabric the production neoprene is unsustainable and therefore I will be giving this section a lower rating.
From the website their is zero information about how the wetsuit is made even though the process to stitch together fabric, glue and finalize a wetsuit is incredibly resource intensive. The use of petroleum is incredibly unsustainable since it is a non-renewable source and is detrimental to the atmospheric health because of the carbon dioxide produced to manufacture it into usable fabric for a wetsuit. There is also zero information about where the wetsuit is assembled nor where each piece originates from. This could mean that the shipping cost for distribution from different stores and parts are high in price and in carbon emissions. Because of the lack of transparency on how the wetsuit is made, I’ll be giving this section a lower rating.
In the O’Neill website there is not much information about who creates the products. The advertisement for each style of clothing seems to be a top priority to this store since there is a lack of information about the O’Neill brand, and their entire company as opposed to the sale banners for products. After doing more research, the O’Neill brand is owned by a private group in La Jolla, CA. This lack of information leads me to believe that this brand isn't using the most environmentally-sustainable practices since most companies showcase their sustainable efforts!