Youth To The People: Tightening and Brightening Serum

overall Rating:



Vedika Arun
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Skincare is so important to me especially because I have had to deal with severe acne and scarring due to PCOS syndrome. It was imperative for me to find a line of products that are sustainable for the environment, plant-based or “green” and do not test on animals as I trust these types of products more as I find that they make a conscious effort to help our deteriorating environment while also being ethical. I was immediately drawn to the YTTP serum as it ticked all my boxes and it did help that my best friend from college recommended it, I have been using it once a day for over a year now. All YTTP products are plant-based and have no preservatives. The serum itself is multipurpose and can be used as a face serum, moisturizer, and even primer.

YTTP is a great line of skin care for those who opt for clean, ethical and most importantly sustainable products. The website also is transparent in that they give a lot of information about the sustainability of the products, where they were produced, how as well as what ingredients were used. The serum has done wonders to my skin and has kept my acne at bay. However, I would have liked to see more information about who makes the products and the process of how the products are made.

what it's made of:


As stated above, YTTP products are vegan and free of preservatives. The serum’s base has a variety of ingredients such as peptides and Hyaluronic acid which are all common in most skincare products today. However, what is interesting is that the serum also incorporates a “superfood” blend of Kale, Spinach, Green Tea, and Alfalfa. Although not very widely used in skincare, these ingredients prove to be the secret of the serum to success. Kale and Spinach are packed with vitamins A, C &K which tighten and brighten the skin as well as reduce the appearance of wrinkles. The anti-inflammatory properties of Green Tea enhance the serum’s ability to penetrate into the skin as polyphenols in Green Tea absorb excess oil. Lastly, Alfalfa’s anti-aging properties help the tightening of the skin due to the high levels of antioxidants it contains. It is very refreshing to find vegetables and items from the kitchen used in this serum as gave a sort of comfort knowing these ingredients. The brand essentially tries to create a smoothie for your face packed with the goodness of familiar foods.

how it's made:


The skincare company prides itself on being cruelty-free and producing all their products in the United States. Glass bottles made in Germany are used instead of plastic to make it easier to recycle and reuse the bottles after the product is over. The founders’ incorporated a range of familiar vegetables, fruits, and other ingredients to create a healthy smoothie for your face. In my opinion the brand aims to be clear and clean, they want to give customers the best possible skincare, ethically. As speaking on sustainability co-founder Joe Cloyes stated ““We do our best to be as sustainable as we can be now”....The more brands work on this together, the better we will all be able to do for our earth.” This shows that not only does the brand want to make a change on its own, it also wants different skincare brands to work together for a better future.

who makes it:


YTTP’s clean formula initiative states that resources and products are formed in California using local, fresh ingredients which are also biodegradable. The company follows the EU’s list of 1,300+ ingredients that are restricted for cosmetic use. This along with the fact that they are cruelty-free shows the firms drive toward a sustainable world. This transparency allows consumers to make an informed decision about using skin care products from YTTP. Further, for me personally it was a relief to know that all the YTTP products were not made by big box supply chains and were made using energy efficient facilities all in California. However, there is not much more information about who makes the products. I would’ve liked to know more about this topic.